The iconography and imagery associated with the CJ2X was in need of a serious branding upgrade. The tired and dusty grim reaper motif was still being used in briefings and presentations, which is so 2006, right?

In 2017 while I was working at RSHQ, I decided the 2X iconography needed a sophisticated upgrade. In adherence to historic military colors and themes, I came up with three logos.

The colors, the dagger, the talon, the spearhead, and the chess piece are all rooted in long-standing symbolism for these disciplines.

I submitted the designs to each group, and they ran with it, making stickers, patches, etc. Sharpie for scale.