The Albany Rifle and Pistol Club reached out for a revamp to their old logo. The previous logo had an Old West cowboy aesthetic and they knew that it needed a bit of a modern upgrade.
I kept the patriotic flair, but moved the logo into the modern age. I updated the logo with a touch of World War 2 aesthetic, and used the typeface treatment similar to modern US Air Force tail codes used on vertical stabilizers.
The result is a clean and modern logo, that is very popular with ARPC patrons.